Audi vs. VW

In my home country Switzerland no one would want to trade their Audi badge to a Volkswagen one, just by choice. After all they have paid a freaking amount more just for...

...that badge, despite the technology underneath being just about the same as the VW or even worse for those Audi drivers, a Skoda. 

Seems so be different in Peru. Apparently the VW, Volkswagen badge carries a higher prestige than the Audi one, how else could the owner of that 80ties Audi Coupé wanted to have his front grill badge replaced by VW one. 

I am not sure if they would agree in Ingoldstadt the place where Volkswagens are turned into Audis.