It doesn't just look like it...

...it tastes like that too!

I bought one bottle, tried as much as the level of the bottle is down on that picture,

don't need to try or taste anymore of Inca Kola. 

I could not agree more with Wikipedia: It has been described as "an acquired taste" whose "intense colour alone is enough to drive away the uninitiated". 

A Coca-Cola Company product by the way.